Abstract :
This comprehensive inquiry undertakes an in-depth exploration into the repercussions of globalization on subaltern identities and portrayals in a range of nations, including Mexico, South Africa, Indonesia, Bolivia, and the Philippines. Employing meticulous examination of digital media and alternative channels of communication, the investigation elucidates the strategies through which marginalized factions mount opposition against prevailing cultural and economic dominance, assert their distinctiveness, and fervently champion social parity. The research findings unveil the intricate and adaptable nature of subaltern resistance and depiction within the epoch of globalization. Universal patterns and thematic elements manifest across disparate geographical locales and societal groups, underscoring the heterogeneous and multifaceted character of their endeavors. Notably, the Ayotzinapa movement in Mexico adeptly employs social media to contest the official governmental narrative concerning the disappearance of students, while concurrently amplifying the accounts of other marginalized communities. Similarly, in South Africa, the “born-free” generation skillfully harnesses digital media as a platform to commemorate their distinct cultural heritage, all the while interrogating the enduring legacies of apartheid and colonialism. This study discerns several pivotal insights: first, the pivotal function of digital media in endowing marginalized collectives with the agency to counteract predominant forces and assert their identities; second, the profound impact of local, national, and transnational historical, political, and cultural contexts on subaltern resistance and portrayal; third, the adroit utilization of global cultural and economic currents by subaltern groups to confront local power dynamics and injustices, thereby illuminating the intricate interplay between global and local determinants. Ultimately, subaltern resistance and portrayal materialize through an array of tactics, ranging from conventional cultural manifestations to cutting-edge media instruments, mirroring their dynamic responses to evolving social, political, and economic circumstances.

Keywords :
Cultural Resistance, Diaspora, Globalization, Hip-Hop, Indigenous Rights, Post-colonialism, Social Justice, Subaltern Identities.

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